Hierarchy means following a top-down ranking. This ranking creates value that in turn may be reflected in professional positions and in communication. In companies of all sizes, hierarchical communication structures can permanently chase away (mostly young) ‘high potentials’. Hierarchical communication also obscures the opportunity to run a company with flat hierarchies. Non-hierarchical communication frees itself of positions and classifications of any kind and puts the service of the individual in the foreground. Only the respective person’s merit is communicated, not the level of their position. The approach of non-hierarchical communication is to recognise the merit of every position in a company with regard to the latter’s overarching goal. Only respect and support for this merit has a key role to play, and this is the basis on which the entire communication process is based.