People who live in the public eye need to be able to take a detached look at themselves. If they don’t do so, they grow into an artificial space created by the public. This artificial image increasingly influences how they feel, think and see. Personality development as a core competence of INSTITUT SOMMER concentrates on the client’s potential that has not yet been activated.... Read more with VIPs leads them towards a healthy, grounded approach to the world. This type of development work enables public persons to establish a distance to other people’s intrusive behaviour.