To measure conversions, our website uses Facebook Pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This can be used to track the behaviour of website visitors after they have clicked a Facebook advert and been redirected to the supplier’s website. The effectiveness of Facebook adverts can thus be assessed for statistical and market research purposes, and the quality of future advertising campaigns can be improved.
The data collected is anonymous to us as the operator of this website and we are unable to draw any conclusions regarding the identity of users. However, the data is saved and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy, which means that Facebook can enable the delivery of adverts both on and off Facebook pages. As the operator of our website, we are unable to influence this use of data.
Additional information about protecting your privacy is available in the Facebook Privacy Policy: https://www.facebook.com/about/privacy/.
You can also disable the ‘Custom Audiences’ marketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You need to be logged into Facebook to do this.
If you do not have a Facebook account, you can disable use-based Facebook advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
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